MoviePass Is Attempting To Relaunch

The movie ticket subscription service has launched a new marketing campaign in hopes to attract cinephiles to its new business model and plans. MoviePass will roll out a “Select” plan that allows users to see three movies per month, ranging from $9.95 to $14.95, and a “Red Carpet” plan that’s also for three movies, but with the option for IMAX, 3D and other premium formats, which would be a $19.95 to $24.95 monthly payment. Pricing would depend on the region the subscriber hails from, with major cities being the most expensive, for example.

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